![](https://cdn.myportfolio.com/052c1e2d-0482-4232-9554-1d4f8e3e7911/a8e90f12-661d-486f-bdb8-c906975e1b94_rw_1920.jpg?h=9e334f08012ea98fcc237bd6a6e8d082)
This concept is based in a balanced, but also dynamic, coexistence of a character logo with a strong tagline in order to create a practical and impactful brand.
Sparky is a playful dog which lusts for sweet treats and marks all those happy feelings, accompanied by a colourful box of our beloved donuts.
![](https://cdn.myportfolio.com/052c1e2d-0482-4232-9554-1d4f8e3e7911/d22cfe55-d6c8-43f3-8b0f-dae9d2a9cc6d_rw_1920.gif?h=dcc033536b593fc3a251f1dadd213a27)
![](https://cdn.myportfolio.com/052c1e2d-0482-4232-9554-1d4f8e3e7911/ad7e7890-15fc-4041-bdca-c6f4ad19226a_rw_1920.png?h=80eca737bb4d150e489dd721c5dc516d)
![](https://cdn.myportfolio.com/052c1e2d-0482-4232-9554-1d4f8e3e7911/d6344126-9a9c-467d-9a4a-d25861544624_rw_1920.jpg?h=b42991b13bf4ee125f22ff303af3b1b8)
![](https://cdn.myportfolio.com/052c1e2d-0482-4232-9554-1d4f8e3e7911/d502939e-55f7-4808-92f5-499f7e63cb5d_rw_1920.jpg?h=4127bf0d799b7e9f10cb75f60c0a8426)
![](https://cdn.myportfolio.com/052c1e2d-0482-4232-9554-1d4f8e3e7911/b75a6529-a2e0-4e70-847b-a2301bf2473c_rw_1920.gif?h=5e8b4d7ea44ff9828e9d2f9eb2abaf95)